Chief Marketing Officer (CMO)

In Office Role
Job Description: Chief Marketing Officer (CMO)

Location: Ottawa, ON | Position Type: Full-time

About Us: Founded in 2014, CPOS is a rapidly growing technology company dedicated to helping small businesses succeed. By automating point-of-sale and payment systems, we empower them to streamline operations, improve efficiency, and drive growth. 

Our mission is to level the playing field, equipping small businesses with the tools they need to compete effectively with larger corporations. We serve more than 9000 small businesses and handle $1.5 billion in annual transactions. 

Now, we’re building the future of payment acceptance for SMBs. Our next chapter is about radically simplifying how small businesses all over the world get paid—no hardware, no hassle. With just a phone, any business anywhere can accept payments in seconds. Think Square, but without the device. As we shift toward a product-led growth (PLG) model, we’re looking for a CMO to drive this transformation and scale our impact.

Your Mission
Help us acquire, activate, and retain thousands of SMBs globally through smart, scalable marketing.

What You’ll Do

• Lead and execute our PLG marketing roadmap

• Build growth loops and user acquisition funnels from our paid and organic acquisition channels including website, Google Play, iOS app store, Meta ads, Youtube ads, TikTok ads

• Run experiments to improve activation, trial-to-paid, and retention

• Use tools like Clay, Zapier, and AI to automate workflows

• Experience with HubSpot

• Plan and launch landing pages, email sequences, and paid ads

• Own key KPIs (PQLs, CAC, activation %, retention)

What You Bring

• 4–7 years in growth, product, or performance marketing

• Hands-on experience with no-code tools, CRMs, and analytics

• Strong writing and funnel-thinking skills

• Experience in SaaS or fintech (bonus for payments)

• Strategic thinker who loves to roll up their sleeves

• Located in Ottawa or willing to relocate (mandatory)

Books You Might’ve Read

• “Product-Led Growth” – Wes Bush

• “Hacking Growth” – Sean Ellis & Morgan Brown

• “Obviously Awesome” – April Dunford

• “Made to Stick” – Chip & Dan Heath

• “Building a StoryBrand” – Donald Miller

• “The Cold Start Problem” – Andrew Chen

• “Lean Analytics” – Alistair Croll & Ben Yoskovitz

• “Influence” – Robert Cialdini (for persuasion psychology)

People You Should Reference or Follow

• Andrew Chen (a16z, The Cold Start Problem)

• Wes Bush (Product-Led Growth)

• Julian Shapiro (Growth playbooks)

• Lenny Rachitsky (Lenny’s Newsletter)

• Peep Laja (ConversionXL)

• Casey Winters (PLG strategist, ex-Duolingo)

• Harry Dry (MarketingExamples.com)

• Morgan Brown (Shopify, ex-Facebook)

• Brian Balfour (Reforge, growth loops)

Ideal Experience Profile

• 4–7 years in marketing roles, at least 2 years directly in PLG SaaS or B2B tech

• Track record of growing user base from early traction to scale

• Has built and managed funnel experiments, ideally with SMB audience

• Familiar with payments, SaaS, or finance-adjacent space (bonus)

• Technical enough to self-serve (e.g., create automations, write simple SQL, publish landing pages)

• Deep experience with activity and event related in-app or e-mail interactions during the trial journey

• Must have an execution bias — can write copy, build in tools like Webflow or Unbounce, set up analytics, run ads, etc.

Why You’ll Love Working Here

• Salary: 180k+ 

• Comprehensive Benefits Package: We offer a full range of benefits to support your health and well-being, including:

• Extended health care

• Dental care

• Vision care

• Disability insurance

• Life insurance

• Employee stock purchase plan

• Work-Life Balance:

• Paid time off

• Flexible work schedule

• Regular company events to connect and celebrate

Why Join Us? At CPOS, we believe in solving problems first and winning second, getting things done, and leveling each other up.

We offer a collaborative and inclusive work environment, opportunities for professional growth, and the chance to make a significant impact on small businesses.

Ready to lead and inspire a world-class technology organization? Apply now to join CPOS as our Chief Marketing Officer