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Here are ways to find more customers.

Every business, small or big, is looking for ways to improve their numbers and find more customers. What are the best ways to find customers though? Certain tactics are effective for some businesses but don't change anything for others. The answer is: with everything you could do, it's all about trial and error, and until you figure it out, every tactic is worth a try. Here are ways to find more customers.

Use Your Social Media Platforms

Social media is the next big thing. This is where a big portion of the world gets all the information they would ever need. This is also a big platform to gain knowledge that might help companies/brands to generate a profit. When it comes to profiting from this new media, there's plenty of ways to do so. YouTube ads, sponsoring videos, brand deals with influencers...you name it! There are many ways to use social media to build your following. On your social media accounts created for your company, share promotional videos, offer social media users discounts, publish good pictures of your team and or the place where all the magic happens. You can also repost the client's positive feedback and pictures on your account, crediting them for the photo to build a great relationship with your customers.

Be honest

Be honest with what you sell, the quality of what you sell and where the company comes from. Honesty is the best way to ensure that your customers will be happy. If they find out you've been using pictures of products that aren't yours on your Instagram-they won't shop at your store anymore. If you claim something really specific about your product and it turns out it isn't true that isn't a good look for your business. Never assume that your customers won't notice those things, always assume the best off of them.  
95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels. MarketingSherpa

Referral Program

Sometimes, the good old way of building a clientele is one of the best ways to do so, in that case, good customer service gets you more referrals. Good customer service shouldn't be a department, it should be the company/business that you own itself. The better you treat your clients, the easier getting referrals will get. Another way to get referrals is to offer something in return. Referral only discounts are a good way to make your clientele excited to give you a full list of people to reach.
Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.Extole

Find allies

To find more shoppers, find other businesses to work with to expand your brand/cross-platform advertising. Both businesses can then recommend each other which will draw more clients to you. In return, you can give a referral discount to the customer that came from your ally. It doesn't cost much and it builds your clientele.

Free Trials

Giving free trials to new customers is a good way to get a clientele, that offer may seem basic, but it works and helps to make people interested in what you're offering. A lot of monthly services use this tactic to get people hooked, and it works well.

Speak at events/industry gatherings

In an event, you should maximize your time by showing off what you're working on to people/other businesses you're talking with. Your goal should be making sure that people know your business before you leave the event/industry gathering. If people remember your name, they'll be more likely to call you first instead of another business.

Don't forget where you're from

Where your business is localized shouldn't be forgotten. It can't harm to invest in working with your local newspaper/radio/television to publish some ads, or even accept an interview from your local newspaper. All of these things can help to get your name and what your company stands for out there. Put your business name anywhere you can; pens, cards, posters, vehicles, etc. that have advertising on their back door. People near your business are the ones who are closer to it, therefore you should make sure they know about your services before anyone else. The most important thing to remember is that the better the customer service the higher the chances of those clients remembering your business. After having a positive experience with a company, 77% of customers would recommend it to a friend. The first impression is important and maintaining that impression is also very important.