As a business owner, one of your main priorities should always be the customer’s comfort. Even if your business is online, there are ways to make the website feel comfortable and easy to use for your clientele.
When the website navigation is hard to understand and when items they’re looking to buy are hard to find, it can ruin some sales and make your eCommerce website fail to deliver. Here are 5 ways to make your eCommerce website user-friendly.
Use a reputable eCommerce platform
It’s essential for any eCommerce website to use a reputable platform, one platform that is known to deliver good results and make things easy for the customer. That is if you’re not building your own platform which is an avenue you can try.
Platforms to consider could be Shopify, WooCommerce…the possibilities are endless but make sure you do some research about what would work best for your business.
Don’t underestimate the power of a good website design. A poorly-designed eCommerce website can lead to negative consequences. Among them being a site that loads slowly, a site that appears broken or a site that’s difficult to navigate.
Make it mobile-friendly
Remember that most people shopping online, in fact, 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.
Making your website mobile-friendly will allow you to make more sales and also make people understand that indeed, you care about them and their needs as a customer.
Showcase your best selling products/collections on the homepage
Don’t waste the customer’s time. The front page should be all about showcasing what your clientele buys from you and the different collections/sales going on.
This is the best way to make people shop quickly. Once they see a 20% off on items, they will most likely want to take a look. Never underestimate the power of a homepage.
Customers will sometimes shop around online wanting to put items in wish lists so that they can get back to it later in the day or week, or until they’re reading to purchase. Allowing your customers to put items in their wish list can actually help you make more sales.
Finally, everything you’re about to do regarding your eCommerce website should be to facilitate the shopping for your customers, and provide the best online experience.