As a business owner, your main goal should be to stand out in your field. There are many ways to stand out, having a store that catches people’s eye with an Instagramable decor or even standing out by the quality of the service you offer.
One thing that actually does matter and isn’t talked about enough, is the importance of staying in touch with technological advancements in terminals. Here’s why you should pay attention to your terminal;
Every little detail counts
When a customer goes into your store, every little detail counts. They’re not just looking for quality in the food/clothes/products you sell but they’re also looking for an easy transaction process. The better everything looks, the better your business looks.
Make things easier
Most clients are looking at more than you might think when it comes to a terminal. Here’s what they’re looking for;
- Do they have the contactless (tap) option and does it work properly?
- Does the transaction take a long time to process?
- Do they have the tip option before TAP?
- Can they send a receipt via email?
Customers want a fast and easy way to pay for whatever they’re paying for. Connection issues and a terminal that takes a few attempts to process a payment can turn people off of your business, especially if it’s an issue that’s happening frequently.
Why does it matter?
Having a solution that works best for you and your business matters in the long run for yourself and your clients. You’d spend less time on calls trying to fix your terminals and more time on making sales.
What should you learn from this?
If your terminals have issues like the ones listed above, it might be time for you to change your terminal to a newer one that will fit your needs better.