It goes without saying, that the days leading up to Christmas are one of the busiest times of the year for retailers. This time of year can be tiring, and take a toll on businesses and their employees. With high volume sales being a positive outcome for your business, it can also lead to a high volume of returns. The best way to not feel overwhelmed is by having a clear objective: sales growth and fewer returns. Here are 5 ways to grow your sales:
Greetings are important
Make sure to always greet customers at both the entrance of the store and when they are checking out. It’s important to make sure clients feel welcomed at all points of their shopping experience. A good strategy is to greet customers at the door, letting them know about the sales that are going on in the store. If the sales are ‘’Buy one, get one at 50%’’ make sure customers know about it right when they entered your store. If an employee isn’t able to catch them at the door, then make sure they are made aware of all sales when at the cash. The goal is more sales and fewer returns.
The experienced staff should be at the counter
The quality of the service and the experience your staff has can do wonders when it comes to having fewer returns and making sure that all transactions are being processed in a timely manner. You don’t want inexperienced staff/seasonal staff working the cash as their lack of experience can cause delays. You want your business to run as efficiently as possible, at such a busy time of year.
Tag the returns quickly
Every return should be tagged immediately. All returned items could be of interest to future customers. You want them on the floor, ready to be sold as quickly as possible so that you don’t miss out on any sales during a profitable time of year.
Make exceptions and focus on exchanges instead of returns
Sometimes, customers come in with an item to return that is against your return policy. The thing is, you can’t afford to get into an argument over policies all the time. Find a common ground for both you and the client and put emphasis on exchanges which will both satisfy the customer and work in your business’s favor. Be flexible with what you’re willing to do. This will have your customers leaving happy and have them coming back to your store.
Find their contact information
‘’You can get 10% off if you give me your email address and phone number! Would you like to do so?’’ It is always a good idea to try and get contact information from customers. If you get their number and email, it’s easy to then send them any promotions that are going on in your store. It’s a good marketing strategy to increase sales. Make them understand that having their information makes them eligible for special sales/discounts and they will most likely share their information with open arms.
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