Attracting customers to your business can be a struggle and feel like a task that’s hard to manage. With the correct plan going forward, it can be an easier task to work on. It’s all about making the proper plan and using a step by step strategy. Here are 5 different ways to attract customers to your business:
1. Engage with Loyal Customers
Communicating with your customers is another method to draw in more clients. Enhance customer engagement by responding to comments on social media.
Engage with your audience to make your business personal and stand out, which will make your clients support you even further. If you execute a significant enough impression with individual positive interactions, your current shoppers will be more inclined to speak highly of your store to their close friends and family members, which in turn can help you gain even more customers. By making your clients feel valued, they will most likely share/talk about your business with their social circles. Word of mouth is one of the most powerful tools in gaining new customers and growing your business.
2. Be a great resource
If you’re an excellent resource for your customers to come back to, they will go back and speak highly of your work to others. The best way to be a great resource to your clients is to help them with anything they might ask.
“Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve, this takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this, you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.“ said Jason Reis owner and lead programmer for Flehx Corp in an interview with American Express.
3. Get Involved In Volunteer Work
Taking part in volunteer work is frequently a neglected occasion to enjoy free advertising. Have you ever questioned why big corporations created ‘CSR,’ the common acronym for Corporate Social Responsibility? Customers like to support businesses that give back to the community in some way.
Basically, it’s an excellent way to do something positive for society, while gaining free publicity. The only things required are your time and effort! Any donations, help and sponsorship’s should be addressed by the name of your company.
4. Try Direct Response Marketing
Your safest bet for reaching out and getting in touch with customers is to use tactics to encourage them to make a precise action. Use Facebook messenger from your Facebook page as a tool to reach out to your customers online. You can send automated messages to everyone who likes your page regarding a new product or a new collection that is sold in-store or online.
Don’t forget to put a direct link or the address of your business in the message you send them, to encourage them to buy a product from your store and become one of your customers.
5. Use technology to your advantage
Using technology in your business to provide a unique and fast service is an excellent way to attract customers to your store. The right POS solution and payment solutions will make your business appreciated even more. For example, some clothing stores started using tablets for their clients to see what they had in their inventory and which clothing was already sold out or unavailable. This makes the customer get answers to those questions faster than if they would have to wait for the next available worker.
Finally, the best way to attract customers is to try new marketing strategies that have never been done before, but also using traditional methods for clients to recognize your company and what you’re offering. Engage in a friendly way, participate in volunteer work, be a useful resource and use marketing and technology as an asset to your success.