Shoplifting is on the rise, more than 432,000 shoplifters and dishonest employees were caught in 2017 by retailers who recovered over $188 million stolen, according to the Retail Theft Survey by Jack L. Hayes International. How can you prevent this issue from happening in your store?
Know what you sell
Every retail store is different, but every store has their expensive items. It’s important to know where in the store the more expensive products are located, and how many are on hand. You should try, if possible, to store the more expensive products closer to the register, or in a locked display. Always keep track of the items that you have and make sure to do your inventory regularly.
The dressing rooms issue
It is important to pay attention to the dressing rooms, even as a small retailer you need to keep track of who’s going in there. Have your employees unlock the rooms for customers. Also, have them take note of how many items the customer has going in to the dressing room, and how many items they bring out.
Customers and timing
Engage with your customers, greet them at the door and tell them about your promotions. Always be aware of where customers are in the store, and how much time they spend looking around. It’s important to make sure that your employees are interacting with customers and keeping tabs on those they help out. Even if a customer says they don’t need any help, it is important to go back and check on them periodically. The more eyes you have on your sales floor, the less likely it is that a customer will shoplift.
Cameras and mirrors are your best friend
Install cameras and mirrors to prevent customers from stealing. Make sure that there are no “blind spots” in your store. “Blind spots” give thieves more of an opportunity to steal, as there is no video coverage in that area of the store. Most thieves will not enter a store with many cameras and mirrors simply because it makes it harder to steal. Cameras are also a key tool in finding shoplifters after they stole. Having a sign stating the consequences of shoplifting near your entrance and in your dressing rooms, may help to scare away any potential shoplifters.